Some selected accolades.


VSCO is a creative channel. We build creative tools, spaces, and connections driven by self-expression. Our mission is to help everybody fall in love with their own creativity.


Executive Team


Joel Flory

As the co-founder and CEO of VSCO, Joel leads the company on its mission to help everybody fall in love with their own creativity. Joel and his co-founder Greg Lutze combined their passions for photography and technology to build VSCO in 2011. Prior to founding VSCO, Joel was a successful commercial and wedding photographer. A Bay Area native, Joel is deeply involved in the local Oakland community.

Images by Joonbug


Greg Lutze

A leader driven by creative vision and soul, Greg is Co-Founder and Chief Experience Officer at VSCO. Before founding VSCO, Greg was a Creative Director for design agencies in Seattle and New York, as well as an Art Director for Microsoft’s Xbox team. Greg has been recognized by The Grammy Awards, Graphic Design USA, Taschen, and Communication Arts.

Images by Luca Ventor


Tesa Aragones

As Chief Marketing Officer, Tesa brings 25 years of brand marketing and digital innovation expertise to VSCO. Prior to joining VSCO in 2018, Tesa was Senior Global Brand Marketing Director for NIKE, where she spearheaded NIKE’s first iOS app and video game title. Tesa also led award-winning campaigns for iconic brands like Volkswagen, Apple, XBOX, and Bacardi, granting her a title with Ad Age's 40 Marketers Under 40.

Images by Jenny Risher


Bryan Mason

A longtime pioneer of creator-first business, technology, and culture, Bryan joined VSCO as Chief Operating Officer in 2016. Before VSCO, Bryan was Co-Founder and COO for Typekit (acquired by Adobe), Adaptive Path (acquired by Capital One), and Measure Map (acquired by Google). He also served as an advisor for Twitter, Salt Lake Olympics, The White House, and Lincoln Center.

Images by Karen Santos


Emily Westerhold

As the leader of VSCO’s finance team, Emily has served and worked with a variety of technology companies in the Bay Area through audit, IPO, and transactional services. She brings this unique experience with her to VSCO in leading the company’s growth, financial health, and operational discipline. Emily grew up in St. Louis and Chicago. She is a proud University of Illinois alumni and is still involved with her alma mater.

Images by Jake Stangel

KS VSCO Exec Portrait Series _ Community 2.jpg

Katy Shields
VP of People and Places

A firm believer that building a strong business is predicated on investing in people and culture, Katy leads VSCO’s People and Places team. Prior to joining VSCO in 2014, Katy worked at Google[x], supporting teams in launching moonshots into the real world. She was also previously at Qualcomm.

Images by Madeline Shields


Allison Swope
VP of Product

Passionate about reconnecting people to their creativity, Allison Swope heads VSCO’s product team. Allison joined VSCO from Facebook, where she led the development of Facebook Live and Facebook Mentions, and helped grow Facebook Messenger to more than 1.4 billion users. She puts her creativity to use every day at VSCO, building an environment where her team finds meaning developing new products.

Images by Sharon Suh


Oakland, CA


VSCO has $90m in funding from top investors including Accel Partners, Glynn Capital, and Obvious Ventures.

Key Moments

2011 — VSCO founded
2012 — VSCO mobile app launched
2014 — Series A funding
2015 — Series B funding
2017 — VSCO Membership launched
2018 — Over 2 million VSCO Members reached


Ryan Sweeney
Vas Natarajan

Glynn Capital
David Glynn

Goldcrest Capital
Adam Ross

Obvious Ventures
James Joaquin


Karen Boone
Jason Mayden
Keith Posehn
Kwamina Crankson
Yuanzhen Li
Chris Fry
Joshua Kissi
Eli Colins
Dave Morin
Mel Strong
David Dillard
Emily White
Ronaldo Ama
Jack Krawczyk
Joshua Cole