Some selected accolades.


VSCO is a photo company. We build creative tools and a community driven by self-expression. Our mission is to equip, educate, and inspire anyone on the journey towards realizing their creative potential.


Executive Team


Joel Flory

Joel and his Co-Founder, Greg, combined their passions for photography, design, and technology to build VSCO — a company for creators, by creators — in 2011. Prior to founding VSCO, Joel was a globally influential commercial and wedding photographer. A Bay Area native, he is deeply involved in supporting the local Oakland community.


Greg Lutze

A leader driven by creative vision and soul, Greg is Co-Founder and Chief Experience Officer at VSCO. Before founding VSCO, Greg was a Creative Director for design agencies in Seattle and New York, as well as an Art Director for Microsoft’s Xbox team. Greg has been recognized by The Grammy Awards, Graphic Design USA, Taschen, and Communication Arts.


Tesa Aragones

As Chief Marketing Officer, Tesa brings 25 years of brand marketing and digital innovation expertise to VSCO. Prior to joining VSCO in 2018, Tesa was Senior Global Brand Marketing Director for Nike Women’s Training, where she spearheaded Nike’s first iOS app and video game title. Tesa also led award-winning campaigns for iconic brands like Volkswagen, Apple, XBOX, and Bacardi, granting her a title with Ad Age's 40 Marketers Under 40.



Bryan Mason

A longtime pioneer of creator-first business, technology, and culture, Bryan joined VSCO as Chief Operating Officer in 2016. Before VSCO, Bryan was Co-Founder and COO for Typekit (acquired by Adobe), Adaptive Path (acquired by Capital One), and Measure Map (acquired by Google). He also served as an advisor for Twitter, Salt Lake Olympics, The White House, and Lincoln Center.


Oakland, CA


VSCO has $70m in funding from top investors including Accel Partners and Glynn Capital.

Key Moments

2011 — VSCO founded
2012 — VSCO app launched
2014 — Series A funding
2015 — Series B funding
2017 — VSCO X launched


Joel Flory
Co-Founder & CEO

Greg Lutze
Co-Founder & CXO

Tesa Aragones

Bryan Mason

Mike Clark
VP of Engineering

Emily Westerhold
VP of Finance

Katy Shields
VP of People Ops

Allison Swope
VP of Product


Ryan Sweeney
Vas Natarajan

Glynn Capital
David Glynn

Goldcrest Capital
Adam Ross


Emily White
former Snapchat COO

Jason Mayden
Co-Founder & CEO at Super Heroic; former Global Design Director at Nike

Dave Morin
Founder & Partner at Slow Ventures; former Co-Founder & CEO at Path; former Product & Marketing at Apple & Facebook

Joshua Kissi
Co-Founder at TONL & Street Etiquette

Jack Krawczyk
VP of Product Management at WeWork; former Head of Product at United Master; former VP of Product Management at Pandora

Peter Foster
VP of Sales at Photobucket

Keith Posehn
Head of Performance Partnerships at Uber