Introducing Analog: VSCO’s first Snapchat lens

By: Bryan Mason

We’re excited to partner with Snap Inc. and launch Analog, VSCO’s first-ever Snapchat lens. Analog offers VSCO users a new way to capture their world and express themselves on Snapchat. Analog consists of multiple filters, designed to celebrate the imperfections, mistakes, and happy accidents found when shooting with film: 

• Film creates the light leaks, glares, and distortions that can occur on film

• Prism creates a refracted, double effect 

Filters can be used individually or combined, and work on static images as well as video.

Analog is available as a free sponsored lens for all Snapchat users, beginning Friday, November 8 through Sunday, December 8. Filters can be accessed on the right-hand side of the screen when viewing the Analog lens.

Both VSCO and Snap believe in the power of self expression and sharing the moments that inspire you. We’re thrilled to be making the new Analog lens available today on Snapchat and to continue our partnership with Snap — stay tuned for more here!

Filters can be accessed on the righthand side of the screen when viewing the analog lens or you can access the code here.