Tinashe teams up with VSCO and Micaiah Carter for new Pasadena video
By Shavone Charles
Summer is finally here and we’re ready to kick it off with a new song and collaboration with Billboard chart-topping singer songwriter, Tinashe, and contemporary photographer/director and See In Black cofounder, Micaiah Carter. For the first time ever, VSCO’s color science lab teamed up with Tinashe and Micaiah Carter on the music video for Tinashe’s latest single, Pasadena using VSCO’s VHS video effect and KP3 & IND2 filters. Later this month, you’ll be able to apply the same look from the video to your own images and videos, using VSCO.
The music video, directed by Micaiah Carter, was edited using VSCO’s VHS video effect and KP3 and IND2 filters. Take a look at some behind the scenes content of the video coming together:
“What I love is VSCO’s dedication to understanding film and their intentionality around creating tools and filters that enable me to create customized looks and coloring for my images and art - ‘Pasadena’ is a great example of this. VSCO as a platform and creative community inspires us to create and explore new ideas without boundaries or limits.”
“With ‘Pasadena,’ it was important to me that we show an authentic creative perspective on joy, letting go of resentment and looking to 2021 as a new horizon. It was really freeing to leverage VSCO’s tools to bring this creative vision for the video to life.”
Summer has always been a great time to seek inspiration; from music to the outdoors, there are plenty of ways to create and share the world around you. As you queue Pasadena in your headphones, here are some ways for you to get involved in our latest collaboration:
Join in on the #VSCOPasadena challenge (open to everyone)
Inspired by what Micaiah and Tinashe created with Pasadena? Today, VSCO launched the latest creative challenge where you can create and share your own images and videos inspired by the Pasadena video. Create and share images using #VSCOPasadena now in the VSCO app.
As a part of the release of Pasadena, you’ll also get access to behind-the-scenes commentary and a look into how Micaiah shot and edited the music video.
Try Micaiah’s VSCO Recipe (something a little extra for members)
Later this month, paying members will be able to access Micaiah’s VSCO Recipe to add to your own summer content in the exact style of Pasadena. You will be able to access this exclusive recipe in-app via the member hub. From there, click “Try it out,” select your image, and the recipe will be applied.
We can’t wait to see what you create and to see what inspires you this summer.
Interested in becoming a VSCO member? You can get started with a 7-day free trial here and get access to new tools and 200+ VSCO presets, educational content, challenges, and much more.