VSCO Expands its Board of Directors and Advisors

By Joel Flory

I’m thrilled to share that VSCO is adding four new leaders to our board of directors and advisors. These industry veterans bring deep experience and expertise across multiple disciplines and diverse backgrounds from world-class companies including Adobe, LinkedIn, Nike, Facebook, and more.

First, I’m delighted to share the appointment of Kwamina Crankson to VSCO’s Board of Directors. For the past year, Kwamina served as an advisor to the company, providing invaluable insights during a rapid period of growth for the company. Kwamina’s passion for leveraging technology to build experiences that inspire creativity and community is one that is deeply aligned with what we hope to deliver at VSCO. He brings over 20 years of digital marketing experience and is Vice President, Categories Digital Business for Nike where he created world-class experiences for Nike+ and led strategic planning across all categories for the company.

I’m also honored to add three notable industry leaders as advisors, who bring with them deep understanding and experience for how to scale hyper-growth businesses.

Shannon Brayton is a board member for Vidyard and Relativity, and is an award-winning CMO and communications executive who has helped shape corporate reputations for some of the world’s most innovative brands, including LinkedIn, OpenTable, and eBay. Over her more than 25 years of experience, she has helped to scale businesses and teams through incredible growth and has successfully taken two companies public during her time at OpenTable and LinkedIn.

Sarah Sled is President and CEO of Blush, a dating app launching this year, built to connect people using the latest in machine learning and identification technology. Previously, she spent seven years at Facebook managing user experience research on all of Facebook’s Advertising & Pages products, growing the research team to a global function of 600 researchers, and directing a company-wide team of 150 people. Sarah brings years of experience on impacting products through executing high-quality quantitative and qualitative research for brands like Oculus, WhatsApp, and Netflix.

David Wadhwani is Venture Partner for Greylock Partners and an accomplished technology leader who has led fast-growing Silicon Valley companies and business transformations at scale. During his time as CEO for AppDynamics, he led the company to becoming the fastest growing APM vendor and was named one of Glassdoor’s top CEOs in 2019. David also spent 14 years at Adobe where he transformed the Digital Media business, making it the most profitable division, and helped the company transition to a subscription business model.

Please join me in welcoming Kwamina, Shannon, Sarah, and David to the VSCO family. We are so fortunate to work with these esteemed leaders as we enter the biggest stage of growth for VSCO.  We’re so excited to get started and to have them on board to help everybody fall in love with their own creativity.