Introducing Analog: VSCO’s first Snapchat lens
November 8, 2019 — We’re excited to partner with Snap Inc. and launch Analog, VSCO’s first-ever Snapchat lens. Analog offers VSCO users a new way to capture their world and express themselves on Snapchat. Analog consists of multiple filters, designed to celebrate the imperfections, mistakes, and happy accidents found when shooting with film.
Inside VSCO’s Imaging Lab
February 19, 2019 — At VSCO’s headquarters in Oakland, California, there’s a laboratory with some decidedly analog gear: a refrigerator full of film canisters, a wet lab for photo processing, and a black room for collecting spectral data. But the purpose of it all is unabashedly cutting-edge. It’s where the company’s color scientists and imaging specialists begin the painstaking process of replicating the look of old-school camera film.
Introducing Clarity tool for Android on VSCO
October 29, 2019 - Calling all Android creators: We’re excited to share that the Clarity tool is now available on Android devices.
VSCO and Adobe Stock Premium partner to launch the VSCO Collection
October 23 — Today, we’re excited to announce the VSCO Collection through an exclusive partnership with leading stock photography service Adobe Stock Premium.
Made for Samsung: Introducing the VSCO Monochrome Theme
October 17 — We’re excited to announce the latest in VSCO’s partnership with Samsung: the VSCO Monochrome theme.
Creativity Gives Gen Z A “Release Valve” From Social Media Pressures
September 16, 2019 — As the first generation to be born with a digital footprint that they didn’t create themselves, Gen Z are in many ways better prepared than any other generation to manage their way through social media. They’re re-writing the rules as they go, finding safe spaces for creative expression and prioritizing self-care as part of their digital routine.
VSCO opens Chicago office and grows in Oakland
August 22, 2019 — Our VSCO team has been hard at work building a rapidly-growing community of creators from around the world. To further fuel this growth, we’re building our team and opening a new office location in Chicago, Illinois this Fall and expanding our office in Oakland, California.
Introducing KP6 and KP7: New Film X Presets
July 24, 2019 — Kodak Portra 400VC (KP6) and Kodak Portra 400UC (KP7) were both discontinued as the film medium faded, but their timeless tones and hues stayed in the minds of those who created with them. With this release, VSCO members can bring back looks that were once left behind.
Majid Jordan ft. Khalid: Caught Up – A Process of Collaboration
June 25, 2019 — Keen to explore the songwriting and recording process, VSCO sent photographer Jack McKain to document their video shoot in the desert, and we caught up with the artists to explore the lesser known stories behind their work. From backstage sessions to the importance of finding creative space on the road, they share their process alongside behind-the-scenes photos, offering a glimpse of their journey to make it anyway.
Joel Flory at Collision: Building your global content community
June 26, 2019 — Content may be king, but what does it take to build a global content community? Joel Flory, CEO and Co-founder of VSCO, gives key insights on building inspiring content and the power of community.
Julie Inouye Joins VSCO’s Leadership Team as VP of Communications
June 18, 2019 — Julie is an extraordinary communications strategist and experienced storyteller who has helped to scale global brands like LinkedIn, PlayStation, and Yahoo over the past 17+ years. She joins VSCO as the business is experiencing incredible momentum, exploding to 2 million paid members by end of last year and on pace to double again in 2019.
Make It Anyway
May 31, 2019 — A celebration of the process. What’s holding you back? Make it anyway. Make it with VSCO. #VSCO
Strengthening VSCO's Leadership Team
May 7, 2019 – VSCO welcomes Louis Bennett as the VP of Engineering, and celebrates the promotion of Em Westerhold to CFO.
VSCO’s Allison Swope Talks Explosive Growth and Building Iimpactful Products Like VSCO Membership
April 8, 2019 – VSCO’s VP of Product, Allison Swope, sits down with Irish Tech News to discuss explosive growth and what is next for the company.
Showcasing Your Creativity is Easier Than Ever With VSCO and Snapchat’s Latest Partnership
April 3, 2019 - With VSCO's creative tools, everyone has the ability to express themselves through their images. By sharing those photos on Snapchat, showcasing your creativity is simpler than ever before.
VSCO Hits 2 Million Paid Members, Making VSCO One of the Fastest Growing Subscription Businesses
November 8, 2018 - Cheddar’s Alex Heath spoke with VSCO CEO Joel Flory at the Web Summit in Lisbon, Portugal about the platform’s growth strategy after hitting 2 million paid users, how they are tapping into Gen Z, and their new partnership with Samsung.
How VSCO's CEO Builds Meaningful Relationships With its Investors, Scales the Business, and Optimizes Leadership Team Dynamics
February 1, 2019 - Joel Flory sits down with 20 Minute VC's Harry Stebbings to discuss building meaningful relationships with your investors, and how to optimize leadership team dynamics.
Inside VSCO's Growth Strategy After Hitting 2 Million Paid Users
November 8, 2018 - Cheddar's Alex Heath spoke with VSCO CEO Joel Flory at the Web Summit in Lisbon, Portugal about the platform's growth strategy after hitting 2 million paid users, how they are tapping into Gen Z, and their new partnership with Samsung.
VSCO Introduces Preset Views, a New Way to Organize Your Presets
October 16, 2018 - VSCO launches Preset Views, an interface change within its mobile application that makes it easier to see how presets look on your photos. The feature provides three new viewing options when adding presets to your photos. In addition to the standard view, VSCO now lets you see previews of each preset in various sizes, from small thumbnail to full-width photos.
VSCO Partners with NBA for All-Star Weekend
February 22. 2018 — Last week, people from across the country gathered in Los Angeles for the 2018 All-Star Weekend. Capturing moments made off-court, VSCO partnered with National Basketball Players Association and Franchise Magazine to celebrate the true essence of each player's personality.
VSCO Releases Borders Tool for VSCO Membership
November 21, 2017 — Today, we’re happy to offer VSCO membership members exclusive access to our new Borders tool. Many of us celebrate images within a frame, bringing attention to the people, places, and things that move us to create. With 17 colors to choose from and an adjustable border to experiment with, rely on our Borders tool to frame meaningful moments.
VSCO Partners with Oakley for Can’t Stop Campaign
July 11, 2017 — Today we’re excited to announce our partnership with Oakley — the innovative eyewear brand focused on design, performance and sport. As both brands empower people to follow their individual obsessions, the partnership aims to encourage creativity and individuality among members of the VSCO community.
VSCO Partners with Nike on FashionAir Campaign
Nike Sportswear’s ‘FashionAIR’ campaign recognizes women who see the world differently. A FashionAIR isn’t afraid to break the mold — she is unconventional, intriguing, and inventive. Four women from the VSCO community, each embodying these characteristics, partnered with Nike Sportswear to art direct and photograph an editorial fashion shoot inspired by the futuristic vibe of the Nike Air VaporMax running shoe. The bold look of the Nike Air VaporMax was integrated into each shoot, but the creative minds of these women took them in unique directions. Learn more about each of these one-of-a-kind ladies and their thoughts on standing out.
VSCO Partners with Nike on FORCE is Female Campaign
Desiring to recognize today’s generation of strong women, we partnered with Nike Sportswear and five talented photographers to celebrate females who exhibit courage and pursue an unbridled definition of success. Women of today are a force to be reckoned with. They hold the power to inspire, to challenge mentalities that impose limitations, and to write a new, better future for themselves and their communities.
VSCO Releases Video Editing for VSCO Membership
August 18, 2017 — Although VSCO has long been home to storytelling through photography, we also recognize and celebrate different mediums of creative expression like DSCOs, design, poetry, and videography. Today, we’re excited to invite VSCO membership members to our newest form of creation: an early version of Video Editing.
VSCO Launches We the Creators Campaign
August 4, 2017 — At VSCO, we believe that creative expression is a powerful vehicle for genuine connection not just with others, but with ourselves - our unique thoughts, feelings, and life experiences. Today and everyday, we invite you to join us as we connect with our true selves through the process of creation. A process that encourages self-discovery. A process that sets us apart – and brings us together.
VSCO Partners with BBMA’s To Release Limited-Time Preset
May 11, 2017 — We’ve teamed up with the Billboard Music Awards to bring you the Billboard Music Awards (BBMAs) x VSCO Special Edition Preset, available for free in the VSCO app.
Introducing KA3
October 25, 2019 — Let color guide your senses with KA3, the latest film emulation preset now available for members. Based on Kodak Ektachrome E100VS, KA3 has a vivid and saturated look that’s perfect for still life, nature, and food photography.
Oakland-Based Photo App VSCO Is Setting up Shop in Chicago
August 22, 2019 — Chicago’s mix of art galleries, community events and a thriving tech scene made it a perfect fit for VSCO’s second office.
VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That
July 24, 2019 —Can VSCO be more? Joel Flory and Greg Lutze have been trying to answer that for the past couple of years. All of it centers around a fundamental thought: “VSCO is a creator’s platform."
Suggesting Presets for Images: Building: “For This Photo” at VSCO
June 24, 2019 — Our challenge was to overcome decision fatigue by providing trusted guidance and encouraging discovery, while still leaving space for our users to be creative in how they edit their images. See how VSCO used careful research to develop For This Photo to encuorage creative expression and experimentation.
Photo Editing App VSCO and AKQA Profile Gen Z Artists in Documentary-Like Campaign
May 31, 2019 — The videos spotlight up-and-coming young creators from around the world.
How One Lab Builds Very Film-like Smartphone Photo Filters
May 14. 2019 – Step inside VSCO’s Imaging Lab to see how the company’s color scientists recreate the look of long-gone analog to develop their Fim X presets.
No Likes or Comments? Photo App VSCO Has Been Doing It for Years
May 3, 2019 – Allison Swope, VP of Product at VSCO, explains why removing the pressure of likes and comments spurs creativity, and how 'really good AI' inspires innovation.
VSCO Raises Series B Funding
April 8, 2019 – VSCO secures $15B in Series B funding from Obvious Ventures.
VSCO Continues it’s Pop-up Gallery Activations in New York and London to Celebrate Style in the Global Creative Community
February 1, 2019 - To celebrate diverse and honest expressions of style seen around the world, VSCO is bringing two pop-up galleries to New York and London, on display from February 1st - February 6th, 2019.
VSCO Launches the Street Style Series, A Preset Pack Free for the Entire Community in Celebration of Fashion Week
January 26, 2019 -From vibrant accents to muted moments, we invite you to challenge the conventions of style with The Street Style Series (SS1 - SS3). These limited-time presets are free and available for use until March 1st, 2019. After this date, SS1 - SS3 will be available for VSCO members only.
VSCO launches KP5, The Latest Film Emulation Preset Exclusively for Members
January 14, 2019 - We’re pleased to introduce Kodak Porta 400NC (KP5), our newest Film X preset. Now available exclusively for VSCO members, this film was originally released in 1998 and became a favorite amongst portrait and fashion photographers. With its natural tones and low contrast, KP5 allows the styles that surrond you to stand out
VSCO Launches Pop-Up Galleries in Oakland and Tokyo to Support the Global Creative Community
November 18, 2018 - VSCO took images from the small screen to dynamic big screens with two pop-up galleries in Tokyo and Oakland.
Samsung partners with VSCO to help enhance the creativity of your Galaxy photos
November 7, 2018 - At the Samsung Developers Conference, Samsung announced a partnership with VSCO to help you take your camera to the next level. The VSCO for Samsung app will launch with access to the Day to Night collection of exclusive presets.
VSCO Releases HSL for VSCO Membership
February 21, 2018 — The HSL tool for VSCO membership gives you fine-tuned control over 6 hues regions— red, orange, yellow, green, blue, and purple. When one of the colors is selected, adjustments to hue, saturation, and lightness can be made without affecting other colors in the image.
VSCO Announces VSCO Voices, Grant Program for Creators
January 17, 2018 — Together with Access Ventures, we believe that creators are amongst the best equipped to spread and awaken diverse perspective. This is why, today, we bring you VSCO Voices — a new grant program that supports creators who use art to empower marginalized communities in the United States.
VSCO Partners with Apple for Photograph Chicago Event Series
October 20, 2017 — In celebration of the opening of Apple’s new flagship store on North Michigan Avenue , we are partnering with Apple on a special collaboration called Today at Apple: The Chicago Series. Intended as a gathering place for the local community and the next generation of creative pioneers, Apple Michigan Avenue will host Photograph Chicago with VSCO, a series of talks and workshops with established photographers from the VSCO community.
VSCO Introduces Annual VSCO Membership
Everyday, members of the VSCO community capture ordinary moments that surround them and create the extraordinary with VSCO membership. As we approach a new year, we invite you to join us in reimagining photo and video with VSCO membership, our yearly membership designed to help you realize your creative potential.
VSCO Launches MP1 — Presets for Desktop
June 12. 2017 — Many members of the VSCO community have been asking for new desktop presets, which is why we’re excited to announce VSCO Mobile Presets 01 (MP1), our latest collection of presets for Adobe Lightroom CC, 6, 5 and 4 or Adobe Camera Raw for Photoshop CS6 and CC.
VSCO Partners with Neocha to Release New Preset
To celebrate the Lunar New Year, we’ve partnered with Shanghai-based creative platform and longtime VSCO partner, Neocha, to bring you the free, limited-edition Neocha (NC) x VSCO Preset, available now in the in-app store.
VSCO inks new Oakland HQ lease after raising $40 million
August 22, 2019 — VSCO plans to settle into a new, larger headquarters in downtown Oakland as it continues growing. The firm recently landed $40 million in venture capital funding.
Is VSCO sneaking up on Instagram as Gen Z’s fave image app?
June 5, 2019 — VSCO gained traction with a much wider audience—including Gen Z. In April 2018, VSCO surpassed 30 million overall users and 1 million paid subscribers, 75% of which are Gen Z.
VSCO's Positive Impact on Mental Health
October 10, 2018 – VSCO offers users an especially unique experience to tap into their creativity. An app like VSCO allows you to create, share, and use features like pixelations, editing tools, filters, and more to perfect a masterpiece that speaks to your authentic self.
VSCO launches VSCO Voices 2019, the Second Year of VSCO's Artist Grant Program
January 7, 2019 - Creative expression is a powerful tool for sparking change and creating dialogue. Today, we invite you to make art and drive awareness to underrepresented stories in the US by applying to VSCO Voices 2019.
Lifehacker’s How I Work with VSCO Co-Founder Joel Flory
December 12, 2018 - Lifehacker sat down with VSCO co-founder Joel Flory about his background in photography, his management style, and his tea habit for the column, “How I Work.”
VSCO Introduces Challenges, a New Member Feature to Help Creators Progress Creatively
November 22, 2018 - Welcome to Challenges, a new space for VSCO members to experiment, learn new techniques, and grow their creativity. Each week, members will be invited to participate in a challenge introducing a new way to create
Celebrating VSCO Members - A Year of Creative Growth
May 1, 2018 — As we look back over the last year of VSCO membership, there is much to celebrate. We want to take a moment to recognize all the amazing work this growing, vibrant community has created and thank each of you who has chosen to invest in your creative journey by becoming a VSCO member.
VSCO Soft Opens Micro Gallery With Azha Ayanna Luckman's Solo Exhibition, "Escape"
March 14, 2018 — As a part of last week’s Creators in Conversation event with Anxy, we showcased an exhibit by Bay Area artist Azha Ayanna Luckman in the new Micro Gallery at VSCO HQ. Featuring her recent body of work, titled Escape, the exhibit invited local creators to connect with Azha’s story about grief, pain, and losing a loved one to gun violence. Azha also joined the event’s panel of speakers, where she discussed her experience with creative anxiety and encouraged attendees to keep making.
VSCO Announces 2018 VSCO Voices Grant Recipients
April 24, 2018 — Together with Access Ventures, we're excited to announce our first group of VSCO Voices grant recipients. The program supports five creators with mentorship and funding to empower marginalized communities in the United States through art. This year’s theme, Home, drew many wonderful applications.
VSCO Partners with PowerBar for Joy of Sport Campaign
July 27, 2017 — Sports breed community and passion — it’s why we watch them so intently. In partnership with PowerBar, who seeks to inspire the athlete in all of us, we are sharing the work of four photographers, each connected with a distinct group of athletes. Their imagery reveals the camaraderie, strength, joy, and teamwork that sports and fitness can cultivate.
VSCO Releases Wes Anderson Inspired Presets in Partnership with Fox Searchlight
March 19, 2018 — In celebration of Wes Anderson’s upcoming movie, Isle of Dogs, we’ve partnered with the filmmakers to bring you free, limited-time presets. Isle of Dogs releases in select theaters March 23rd and tells the story of Atari Kobayashi, a 12-year-old boy who embarks on an epic journey to Trash Island to find his beloved dog, Spots.
VSCO and Anxy Host Creators in Conversation at VSCO HQ
March 9, 2018 — This past Wednesday at VSCO HQ in Oakland, we co-hosted Creators in Conversation alongside mental health and art publication, Anxy. Inspired by Anxy’s latest issue, Workaholism, and VSCO’s creator-first mission, we gathered over 200 people from around the Bay Area for an evening dedicated to exploring the subject of creative anxiety.
VSCO Launches Messages Tool For Creative Conversation
December 5, 2017 — VSCO is a community for creators, a place to realize your creative potential alongside other people around the world. To bring the community together, we’re proud to introduce Messages — a place for creative conversation between two people.
VSCO Community Member Documents Day in the Life of Camila Cabello
May 24, 2017 — At the 2017 Billboard Music Awards, VSCO had the opportunity to join Camila Cabello behind the scenes while she prepared for her debut performance as a solo artist. VSCO community photographer Emily Berl spent the day with Camila, capturing beautifully human moments that immediately draw us closer to the singer and songwriter.
VSCO Teaches Computers To Interpret Art Like A Human
Fast Company, June 15, 2017 — The photo-sharing app’s new Ava AI doesn’t just identify the objects in an image. It can tell if a picture conveys an emotion such as sadness.
VSCO Launches Recipes To Simplify Editing Workflow
November 7, 2017 — When we edit our photos, we create looks that speak to who we are. With our new Recipes tool, you can now save your favorite combination of edits to recreate looks that feel consistently you.